![The logomark of the brand SPRILLO](https://mir-s3-cdn-cf.behance.net/project_modules/1400/0e6010195077573.66079948c3ae4.jpg)
Branding Goal/Design value
The project's goal was to develop a vibrant and fun brand that would still inspire trust and security. That refers to creativity and is not boring like a financial firm. In the perspective of this and the brand's personality (Mature/Modern/Techy), I produced an identity that's bold, fun, and modern. Additionally, I developed patterns and shapes that give the brand additional individuality and a graphic system that visually combines fun and seriousness.
Client: Sprillo
Strategy: Shah Paran
Brand Visual Identity Design System: Shah Paran
Shah Paran © 2024
![brand identity branding digital Socialmedia wordmark Logo Design logo strategy design Creative Direction](https://mir-s3-cdn-cf.behance.net/project_modules/1400/7f7134195077573.661d34cf58da9.jpg)
![brand identity branding digital Socialmedia wordmark Logo Design logo strategy design Creative Direction](https://mir-s3-cdn-cf.behance.net/project_modules/1400/74a564195077573.66079948c46aa.jpg)
![brand identity branding digital Socialmedia wordmark Logo Design logo strategy design Creative Direction](https://mir-s3-cdn-cf.behance.net/project_modules/1400/550d6f195077573.661d34cf55f3f.jpg)
![brand identity branding digital Socialmedia wordmark Logo Design logo strategy design Creative Direction](https://mir-s3-cdn-cf.behance.net/project_modules/1400/b4542f195077573.661d34cf58112.jpg)
![brand identity branding digital Socialmedia wordmark Logo Design logo strategy design Creative Direction](https://mir-s3-cdn-cf.behance.net/project_modules/1400/65d3a2195077573.661d34cf56ddb.jpg)
![](https://mir-s3-cdn-cf.behance.net/project_modules/disp_webp/343638195077573.661d34ce5eb3a.jpg)
![](https://mir-s3-cdn-cf.behance.net/project_modules/disp_webp/17e5fe195077573.661d34ce5e2b6.jpg)
![](https://mir-s3-cdn-cf.behance.net/project_modules/disp_webp/471887195077573.661d34ce5f37e.jpg)
Website UI and Brand Manual
To be added soon.
![brand identity branding digital Socialmedia wordmark Logo Design logo strategy design Creative Direction](https://mir-s3-cdn-cf.behance.net/project_modules/1400/b9fc0a195077573.661e5c52d7719.png)