CFC designed the graphic for ABC Spirit, AMORE PACIFIC’s principles of employee behavior. To help employees easily recognize and remember the five principles the company pursues, we have developed each principle into a typographic image combined with messages and figures.
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![Image may contain: mobile phone](https://mir-s3-cdn-cf.behance.net/project_modules/max_1200/81792a99934051.5efda4d303881.gif)
![Image may contain: building and outdoor](https://mir-s3-cdn-cf.behance.net/project_modules/1400/bafb2499934051.5efda4d300595.jpg)
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![Image may contain: envelope, cartoon and post-it note](https://mir-s3-cdn-cf.behance.net/project_modules/1400/3218c899934051.5efda4d30329d.jpg)
![Image may contain: box](https://mir-s3-cdn-cf.behance.net/project_modules/1400/adaaa599934051.5efda4d302341.jpg)
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![Image may contain: map and handwriting](https://mir-s3-cdn-cf.behance.net/project_modules/1400/2c461d99934051.5efda4d3046f1.jpg)
![Image may contain: screenshot and cartoon](https://mir-s3-cdn-cf.behance.net/project_modules/max_1200/e85bba99934051.5efda4d304c8f.gif)
![Image may contain: building](https://mir-s3-cdn-cf.behance.net/project_modules/1400/4840e099934051.5efda4d302ae8.jpg)
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![Image may contain: ground, outdoor and building](https://mir-s3-cdn-cf.behance.net/project_modules/1400/06169199934051.5efda4d2f4114.jpg)
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![Image may contain: building, window and door](https://mir-s3-cdn-cf.behance.net/project_modules/1400/86fff499934051.5efda4d300d11.jpg)
‘ABC Spirit’ Graphic & Application Design Dev.
2020
Client: Amore Pacific
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Project Team
Amore Pacific Corporate Design Team
Project Management & Design
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CFC
5 Principles Graphic & Application Dev.
Art Direction & Design: Charry Jeon
Design: Jeongmoon Choi, Eunju Kim
Assist: Minsun Lee, Ziyoung Kim
www.contentformcontext.com