Woohoo - Hostel chain.
As the name suggests, this hostel was more of an experience than just a place to stay. It's vibrant, it's fun, it's different. I tried to capture the essence of this experience visually and carried it across the communication. Saying ‘woohoo’ puts a spring in our voice and spirit, and makes our eyes go wide in joy.This animated expression is exactly what I tried to captured in our logo and visual language.
Thank you
