Hi,
We got a project from Ajfan India, a buzzing name in dry fruit market in India and abroad. They needed a packaging design for their existing product. There were two kinds of honey, which they cultivate and produce in a special way. One of them was saffron honey, where they cultivates saffron at Kashmir, near to Himalayas, and in the field they place honey boxes next to saffron. Bees makes the collection from the flower and return it to the honey box to produce 'Saffron Honey'. And they collect that raw honey and pack it. We really felt special about the way they make it. Other one was Acacia Honey, which they followed same procedure on the Acacia field.
They had a very old fashioned design for the bottle. Which was plane and did't convey the product. So we researched and planned to make a better one which tells the story of the product. They needed new design over the same bottle as they had enough stock. So, we made changes in the shape of the label instead of changing bottle.
First we gave a design looking like in the first photograph. Bringing up the value and premium look of the product. Brought different colours. Added an extra note on the neck with golden coloured tag and special cloth on the top to get that premium look. They liked it very much. After few discussions, we had to re design the same label as in the following presentation due to availability of the cloth and few other opinions.
Client: Ajfan India
Year: 2019
Country: India and Middle East
This is the final out put of Acacia Honey
The other side of the tag in the neck is mentioned the story behind the honey and tied using golden tag which gives a unique look to the unique product.
We made a monogram logo to say the story in Saffron Honey packaging. Its a relevant question asking why we did't included the same in Acacia honey. It was due to client's preference. They liked it in that way.
