'DAMANCI' Blogs.
Client: DAMANCI
Work: Claretny Calzada — freelance through Vision 3000 Agency.
Creative field: Content writing for Website/Web Content Writing (Blogs).
Graphic Design on Featured Images: Claretny Calzada.
• Brief
DAMANCI is a Beauty Company based in Miami, specialized in Haircare products made with natural ingredients.
The tone is neutral, optimistic, and inspirational.
The blog audience is mostly female, above 20 years.
The client wanted each blog to be concise (between 200 and 400 words) and a way to inform how products work, detailing its principal ingredients, and sharing useful tips and tricks.
The tone is neutral, optimistic, and inspirational.
The blog audience is mostly female, above 20 years.
The client wanted each blog to be concise (between 200 and 400 words) and a way to inform how products work, detailing its principal ingredients, and sharing useful tips and tricks.
• Brand Slogan: “BECAUSE NATURAL IS WHERE IT BEGINS”
The first blog features the main benefits of Argan Oil— or how they love to call it: liquid gold! So, in this brief piece, you can read about its origin, different uses and also, directions on how to use DAMANCI's Argan Oil, and Elixir Argan Oil.
The second blog is about their Best Seller: DAMANCI's Pure Intense Mask, and the intent is primarily informational. We explain its uses, some How To's, a quick breakdown of its ingredients and formula.
The fourth blog highlights tips on how you can make the most of a Hair Blowout. We talk about preserving the shine, the volume, silkiness, and movement. It also features DAMANCI's Empowering Blowout Spray, and how to use it correctly to keep a blowout that could last for da-ays, honey.
The fourth blog breaks down every important aspect of Keratin Treatments and features a comparison between DAMANCI's two products: KERATIN SMOOTHING TREATMENT & ZERØ FORMALDEHYDE KERATIN. You can find bonus tips and the most vital element— directions on each of these hair treatments.
