Two design-driven TV commercials for Terem - one of the largest private house manufacturers in Russia. The goal was to shift Terem's visual aesthetic to premium, atmospheric looks and present the products as pieces of art mixed with futuristic technology. In the Anniversary video we're illustrating the key stages of the production process with a sequence of visual metaphors whilst in the Assortment one we're focusing on the imagination of the dream home with various unrealistic and hyperbolized options.
Stills
Client: Terem
Production Co: Perspective Pro
Executive Producer: Nikolay Novikov
Producers: Elena Borisova, Anastasia Egorova
Executive Producer: Nikolay Novikov
Producers: Elena Borisova, Anastasia Egorova
Direction / Postproduction: Loop
Creative Directors: Alex MIkhaylov, Max Chelyadnikov
Art Director: Alex MIkhaylov
CG Supervisor: Max Chelyadnikov
Artists: Dmitriy Paukov, Filipp Gorbachev, Max Chelyadnikov, Ilya Azhdarov,
Creative Directors: Alex MIkhaylov, Max Chelyadnikov
Art Director: Alex MIkhaylov
CG Supervisor: Max Chelyadnikov
Artists: Dmitriy Paukov, Filipp Gorbachev, Max Chelyadnikov, Ilya Azhdarov,
E.D.Satan, Roman Senko, Artemiy Perevertin, Daniil Rybkin, Nikolay Sosna,
Alex Dokuchaev, Mikhail Ivanov, Pyotr Piatak
Sound: Monoleak
