Welcome to my Brand Style Guide for my brand, Blacklist. Blacklist is a fashion store and clothing line that strives to be the very best in quality, experience, customer service and education. 

Too many times customers leave stores unsatisfied, disappointed or even offended. Insulted by the very staff that are employed to that store. Even when things go right with the customer service side of the transaction, do the customer really know what they are buying? With fast fashion being a major cause of pollution in the world of fashion and the actual earth itself, it's time to stop and think how these clothes, shoes or anything in between was made, manufactured and sourced.

As a high fashion store who sells brands such as but not limited to; Balenciaga, Vetements, Off-White, Gucci, Nike/Air Jordan, Fear of God, Alexander McQueen, Raf Simons and many more, we strive for exceptional education on our brands. Through our talented staff we educate the customer in the brand, who it was made by, why it was made, the target audience, the materials, styles and fitting, and much more.

As per the project brief, we were required to develop a Brand Strategy, a Brand Mark, and a Brand Identity for a fictitious brand. This is the brand identity of the project, or as it's otherwise know as, the brand style guide. The brand we conceptualised was to tackle a social or an environmental issue that is most commonly found in the sector of our choosing. With this, your brand should display ways to combat and fix the chosen issue, or satirically/ironically create a brand which displays and celebrates these issues and uses them as a parody of real brands or sectors that use and ignore their chosen social or environmental issue.

Please enjoy reading through the brand style guide of BLACKLIST. As you begin to read you will see what goals we set as a company and brand, who we are as a brand through our welcome stage of the guide, see how we started as a concept, our technical and visual specifications that make us who we are and our branded applications, showing we are more than just another fashion store. 

Thank you for taking the time to read, now please enjoy BLACKLIST.