I was Creative Director/Senior Writer for Jumpman23.com, the digital home of Nike Jordan Brand from 2003-2012. This extremely successful athletic footwear and apparel company is built around one of the greatest athletes and cultural icons ever - Michael Jordan. The crux of my job was helping to figure out how it all works and what it will say. The brand's unparalleled commitment to providing deep customer experiences let me work in a variety of media including: Video, Mobile, Print, Broadcast and Events. Plus, I got some really hype shoes.

In addition to helping the client achieve industry-leading brand presence and sales, the site has continually been the winner/finalist in awards.