Creative Hothaus Coventry

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Concept

Find out the modern architecture in the city shopping arcade with regularity and simple. When our vision is placed on an architectural object, it will feel as if it is moving, so I will choose with purpose when collecting building materials. In the process of researching this project, I transformed the building into a shape as a visual language to communicate with the target audience, because shapes are crucial elements that I use for quick and effective communication.

On the other hand,I wanted to make the visual graphic in motion, a visual language to respond to the shopping arcade in Coventry.

Finally, I will apply the dynamic graphics to the street building, so that the target audience can enjoy the modern buildings in Coventry with a sense of rhythm and no decorative visual graphics.