Ayla Kim's profile

The insomniacs

Ayla Kim
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Character design digital illustration Character design ILLUSTRATION visual identity edc graphic design Positive Advertising



THE INSOMNIACS

The Insomniacs are a colorful, energetic bunch that embody the Insomniac spirit. We came up with the idea of bringing the exciting Insomniac world to life with a cast of characters that celebrate the diversity of people, art, fashion, music and lively nature of the community of Headliners while playfully showcasing the brand and values. With every laugh, group hug, and high-five, The Insomniacs are in the air. They live off of the positivity of Headliners, and they keep spreading the joy and love!

Let’s bring the exciting Insomniac world to life with a cast of characters that celebrate the diversity, art, fashion, music, and lively nature of our community of Headliners while showcasing our brand and values in a playful manner.


Character design digital illustration Character design ILLUSTRATION visual identity edc graphic design Positive Advertising



Character design digital illustration Character design ILLUSTRATION visual identity edc graphic design Positive Advertising
Character design digital illustration Character design ILLUSTRATION visual identity edc graphic design Positive Advertising
Character design digital illustration Character design ILLUSTRATION visual identity edc graphic design Positive Advertising
Character design digital illustration Character design ILLUSTRATION visual identity edc graphic design Positive Advertising
Character design digital illustration Character design ILLUSTRATION visual identity edc graphic design Positive Advertising
Character design digital illustration Character design ILLUSTRATION visual identity edc graphic design Positive Advertising
Character design digital illustration Character design ILLUSTRATION visual identity edc graphic design Positive Advertising
Character design digital illustration Character design ILLUSTRATION visual identity edc graphic design Positive Advertising
Character design digital illustration Character design ILLUSTRATION visual identity edc graphic design Positive Advertising


Character design digital illustration Character design ILLUSTRATION visual identity edc graphic design Positive Advertising


Character design digital illustration Character design ILLUSTRATION visual identity edc graphic design Positive Advertising



WEBSITE
Currently, Insomniac is featuring a page introducing our new cast of characters, who celebrate the diversity, art, fashion, music, and lively nature of the Headliners and Insomniac festival spirit. The page lets fans meet 30 Insomniacs one by one and discover which ones they relate to by sharing their intriguing backstory and purpose.



Character design digital illustration Character design ILLUSTRATION visual identity edc graphic design Positive Advertising



GIF STICKERS
We launched the Insomniacs GIF sticker pack in the app store to interact and express themselves with the characters.



Character design digital illustration Character design ILLUSTRATION visual identity edc graphic design Positive Advertising



CHARACTER GUIDELINES
We developed comprehensive brand guidelines with a visual toolkit that can be mixed and remixed for future events with new artists in new cities.



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Client: Insomniacs
Role: Art Direction, Character Design, Illustration, Graphic Design
Date of completion: 2017



The insomniacs
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Ayla Kim's profile

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Ayla Kim's profile
Los Angeles, CA, USA

The insomniacs

Created: 2017

Published:

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