Every semester, the Career Services and Academic Resource Center (ARC) at John Tyler Community College host events designed to help students succeed. These flyers were then displayed on flat screen tv's around campus to advertise their dates and locations.

I asked my supervisor if they could get some metric data for me to compare how students learned of the Part-Time Job & Internship Fair based on my flyer from the previous year's standard flyer.

On our first campus, 14.3% of students said they learned of the event from the new flyers, as compared with the 3.1% the year previous.

Similarly, 12.9% of students said they learned of the event from the new flyers, as compared with zero the year previous.