Johnnie Walker Black Label - Proactive CSI Idea - Albanism Awareness in Africa
Across Africa, people with albinism face numerous challenges including discrimination, abduction, trafficking,
and even murder. We hoped to encourage South Africans and fellow Africans to start challenging their views
of people with albinism. We aimed to start and drive a meaningful conversation around Albinism with the core objective of driving positive change. The Campaign was set to launch on International World Albanism Day 13 June with a percentage of the sales going towards victims of discrimination.
Credit: Hennie Stander (Copy Writer) co-created this idea.
