DESCRIPTION
This project was to brand a convention. After which the material produced would include a series of promotional posters and billboards, invites, name tags, brochures, take away gifts and an interior design of the location. The convention was targeted at educating men on how to be modern day gentlemen.
CONCEPT
The concept incorporated into the identity as well as the contents of this project aimed at creating a design that appealed to the modern man whilst also maintaining a traditional feeling to it. Modern elements were mixed alongside traditional elements creating a fun and engaging experience for the targeted men, whilst subtly instilling the important educational theme throughout all of the material. Each item communicated a dual purpose, being both practical as well as educationally informative.
