The arts and other manifestations of human intellectual achievement regarded collectively.

This new packaging concept was designed to influence a feeling of involvement. Added to that I have tried to educate consumers about the individuality and beauty of the cultures that provide for them. 

Culture is a strong part of people’s lives. It influences their views, their values, their humor, their hopes, their loyalties, and their worries and fears. So when you are working with people and building relationships with them, it helps to have some perspective and understanding of their cultures.