Minimalism in visual art, generally referred to as "minimal art", "literalist art" and "ABC Art" emerged in New York in the early 1960's as new and older artists moved toward geometric abstraction; achieving excellence in the Minimalist style requires great skill. It asks artists, designers, and architects to break things down into their essential elements, using simple forms to produce harmonious work.

Minimalism draws its greatest influence from Japan. The Zen philosophy, which places value on simplicity as a way to achieve inner freedom, manifests itself in Japanese architecture, which became increasingly influential in Western culture from the 18th century onward. Japanese aesthetic principles look for the innate beauty in objects, giving value to their natural state.

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MJ's Restobar is tribute bar to the king of pop, Michael Jackson.

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The inspiration for the branding and identity, is drawn from Minimalism. The logo is a simple font with a crown on top of the letter 'J' to pay tribute to the late king of pop, Michael Jackson. The color combination used for branding and packaging design is black and gold, which gives a minimalist look and feel.

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We had the opportunity to work on this project producing advertising and marketing collateral, including the branding & identity, in house print and web media.