Modern Luxe was the first assortment I led targeting Millennials at Petco.  Using menswear inspired textiles and Luxury faux fur, this collection married product design with consumer insights to hit the right right trend at the right price points.  Modern Luxe is all about spoiling your pet, giving them the best and reflecting your personal style.  This was a big win for me, up until the program sold out, there were a lot of business leaders that questioned whether or not fashion trends were relevant to the pet industry.  This collection answered that question!  

***That adorable Yorkie in the grey harness is my fur baby, Chico Suave.  He's about to turn 17!  Isn't he handsome?