This was one of my passion projects for Petco.  I wanted to do our part to help save the oceans.  We know now that by 2050 the ocean will have more plastic than fish.  This project saved 1.5 million bottles from entering our seas, and it's adorable.  What more could you ask for?  I was responsible for the market and trend research, aesthetic and design direction, color and materials, line plan, and approvals.  This was an amazing exercise in teamwork to make this program possible.