This campaign for Supreme was designed after a thorough brand audit to understand the “rise and rise” of the brand. Supreme is the most influential and popular streetwear brand, with millions and millions of followers (much like a cult). I designed this campaign keeping the ethos and traits of the brand in mind, taking a unique, and often-ignored pathway.
The campaign strays away from the usual celebrity polaroid route, and takes a text-only approach to convey a message and create hype. Supreme has often stayed mum on the various controversies in its past, and this campaign answers, or rather, shuts down all those questions.
The craze of Supreme is such that it transcends all socio-economic, cultural borders, and the power of the brand speaks so directly to the hypebeasts, that this shocking and never-done-before campaign would create immense talking points all over the world!
