![Cook Book Layout New Zealand camping cooking](https://mir-s3-cdn-cf.behance.net/project_modules/1400/551ca29216755.5fec685327aa1.jpg)
Backyard Cooking is a recipe book designed to bring excitement into camp food. All the recipes are purposefully simple, and the food easily sourced while on a camping holiday.
The Brief
This project is a student project and was completed whilst I was attending Media Design School. Backyard Cooking approached us for a design that would resonate with the more outdoorsy demographic. They wanted a book that was going to be practical in design, while also instilling a very laid-back, relatable vibe which would relate to the demographic. This was achieved by creating a book that had a very clean grid, making the content clear and easy to follow. The typography has a hand-drawn feel, while the use of imagery is soft and rustic to reflect the timeless camping vibe. The book contains a section on different campsites and their adjacent farmer’s markets so travellers who aren’t familiar with the area can also enjoy local New Zealand produce.
This project is a student project and was completed whilst I was attending Media Design School. Backyard Cooking approached us for a design that would resonate with the more outdoorsy demographic. They wanted a book that was going to be practical in design, while also instilling a very laid-back, relatable vibe which would relate to the demographic. This was achieved by creating a book that had a very clean grid, making the content clear and easy to follow. The typography has a hand-drawn feel, while the use of imagery is soft and rustic to reflect the timeless camping vibe. The book contains a section on different campsites and their adjacent farmer’s markets so travellers who aren’t familiar with the area can also enjoy local New Zealand produce.
Mock Client – Backyard Cooking Recipe Book
Studio – Media Design School, Auckland New Zealand
Photography – Frank Bale and others
Studio – Media Design School, Auckland New Zealand
Photography – Frank Bale and others
![](https://mir-s3-cdn-cf.behance.net/project_modules/1400/04ffe79216755.5fec68527cefa.jpg)
![](https://mir-s3-cdn-cf.behance.net/project_modules/1400/8b01da9216755.5fec68527c74d.jpg)
![Cook Book Layout New Zealand camping cooking](https://mir-s3-cdn-cf.behance.net/project_modules/1400/aac0b39216755.5fec6853272fd.jpg)
![Cook Book Layout New Zealand camping cooking](https://mir-s3-cdn-cf.behance.net/project_modules/1400/44fbed9216755.5fec685325dbd.jpg)
![Cook Book Layout New Zealand camping cooking](https://mir-s3-cdn-cf.behance.net/project_modules/1400/2d59c49216755.5fec68532502f.jpg)
![Cook Book Layout New Zealand camping cooking](https://mir-s3-cdn-cf.behance.net/project_modules/1400/76d6329216755.5fec685323bd2.jpg)
![Cook Book Layout New Zealand camping cooking](https://mir-s3-cdn-cf.behance.net/project_modules/1400/7f2ea99216755.5fec685324967.jpg)
![Cook Book Layout New Zealand camping cooking](https://mir-s3-cdn-cf.behance.net/project_modules/1400/09660e9216755.5fec6853241b2.jpg)
![Cook Book Layout New Zealand camping cooking](https://mir-s3-cdn-cf.behance.net/project_modules/1400/b5aea79216755.5fec685325583.jpg)
![Cook Book Layout New Zealand camping cooking](https://mir-s3-cdn-cf.behance.net/project_modules/1400/5de5579216755.5fec685326553.jpg)
![](https://mir-s3-cdn-cf.behance.net/project_modules/max_1200/4bb1559216755.5fec6852c1b31.jpg)
![](https://mir-s3-cdn-cf.behance.net/project_modules/max_1200/a81b099216755.5fec6852c1426.jpg)
![](https://mir-s3-cdn-cf.behance.net/project_modules/max_1200/8554899216755.5fec6852c1f52.jpg)
![](https://mir-s3-cdn-cf.behance.net/project_modules/max_1200/5f68169216755.5fec6852c2419.jpg)
![Cook Book Layout New Zealand camping cooking](https://mir-s3-cdn-cf.behance.net/project_modules/1400/aa87389216755.5fec685326a7b.jpg)