Mobile app for the campaign. User can socialize with other members, take photos, record distance travelled which can be converted to amount of fresh air saved by cycling.
Interactive bus stop advertising panel
A person uses her hand to "wipe off" the polluted air
A short interactive introduction transition to Website Choose Cycling
Ambient Media - Air pump located at gas stations
Logo manual
Logo manual - Merchandise and stationary
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Choose cycling campaign and community. The community will serve as a motivation for existing and potential cyclists. I produced a range of media Read More