Ilusión is a fashion brand specialized in lingerie, but also has another categories as the beauty line, in the present look and feel we looked for ideas to show the feminine essence of the brand, ilusión woman is described as romantic, girlish, delicate, and friendly, the iconic element in the logo is a flower and its main colors are purple and pink, starting from this, we wanted the brand to be portrayed  in a rose garden atmosphere or using elements that reflect this (could be in the backs, in the clothes, in the make up, etc). 

We settled the fonts and the range of colors allowed in the product photoshoot, and it is divided in 2 segments based in a market study that came out with an attitudinal segmentation, the mature woman (colors in the left) and the young woman (colors on the right).

It was important to create icons to differentiate the subcategories in the beauty line. 

The structure of other Beaty catalogs were analyzed.

A layout was settled for all the print and digital materials (vertical and horizontal form).