ATCORE
Struggling to distinguish itself from its two sub-brands, ATCORE required a basic set of guidelines for use by its internal teams as a temporary measure – until a more comprehensive rebrand was to be planned at a later date. Originally with no more than a few slides on a PowerPoint deck for guidance, these three small booklets were created, along with newly chosen imagery and some iconography, that helped separate the three existing brands.
Contribution: Brand clarification, guideline expansion and build, image sourcing, Atcom iconography,
Software: Adobe InDesign, Illustrator, Photoshop
