MQM Administradora | BRAND IDENTITY
The Client
Carlos Motta, Heverton Quadros, and Sergio Müller have been in the market for over 30 years working with construction, real estate, and architecture, respectively. In 2020, they decided to gather their expertise in a new endeavor and founded MQM, a construction management company that aims to expand from Florianópolis local’s market.
Carlos Motta, Heverton Quadros, and Sergio Müller have been in the market for over 30 years working with construction, real estate, and architecture, respectively. In 2020, they decided to gather their expertise in a new endeavor and founded MQM, a construction management company that aims to expand from Florianópolis local’s market.
The Objective
To create a brand identity capable of combine the strength demanded by a company that works with the execution of architectural and engineering projects, and so needs to inspire reliability and security, with the class and elegance required to stay aligned with its clients’ high profile.
To create a brand identity capable of combine the strength demanded by a company that works with the execution of architectural and engineering projects, and so needs to inspire reliability and security, with the class and elegance required to stay aligned with its clients’ high profile.
The Solution
This proposal (which is not the used one) meant to build a visual association of the brand with its segment through the use of mixed shades of gray, relative to materials in the construction industry, such as concrete, steel, and metal. These sober tones provide sophistication to the brand and allow modern and refined collaterals within an urban context, following the brand’s voice.
This proposal (which is not the used one) meant to build a visual association of the brand with its segment through the use of mixed shades of gray, relative to materials in the construction industry, such as concrete, steel, and metal. These sober tones provide sophistication to the brand and allow modern and refined collaterals within an urban context, following the brand’s voice.
Client: MQM Administradora
Year: 2020
Year: 2020
