Project Intro and Goals
Beerka'le is home-brewed beer intended for personal and friends' consumption. The main brand message is "Enojy life, drink beer and hang out with your friends".
Therefore, the main direction for the design was to present beer as a socializing agent, something local and homely, yet bold and strong.
Moodboard and Logo Sketches
In the moodboard I chose to go according to the keywords of the brand positioning: vintage, friendly, warm colors, fonts and textures.
*Moodboard images taken from pinterest.com
The first logo concept was meant to reflect the brand values and overall relaxed and friendly tone
Further along into the project, the logo transformed into a more simplified version.
Thanks for watching!
