MICA Competitive
Scholarship 2019-2020
Hi! I'm Max Li, a MICA sophomore student with a
graphic design major and an illustration concentration.
This presentation contains two sections: Graphic design and illustration, including some of my works done in summer break and for school projects from 2019 - 2020. I hope you enjoy it！
A. Graphic Design
Attract & Repel
A two-side zine exploring the concept of "Attract" and "Repel" with experimental typography.
Icon, Index & Symbol
30 sets of Icons, Indexes & symbols that represent perfume.
Jinghu Education Brand Identity
Brand Identity design for 鲸鹄教育 (Jinghu Education) from its visual elements to collaterals and applications.
Color, Space & Media Exhibition Identity
Virtual gallery and exhibition identity design for graphic designer April Greiman.
B. Illustration
Tokyo
A travel poster expressing the beauty of Tokyo city with its modern and traditional culture.
Mogo & Moosh
Character design illustrations of Mogo (the wanderer) and Moosh (who carries Mogo) traveling in a fantastical mushroom canyon.
Maui
A series of conceptual illustration depicting Maui the trickster in Tahiti mythology in a more modern and cartoonish approach.
Big Fish Eats Small Fish
A playful illustration exploring the cubic representation of fish and food chain.
Do Not Go Gentle Into that Good Night
A non-chronological sequential illustration revealing a veteran's past experiences as well as his inner rage against his fading life.
Thank you for watching!
