HOME CENTRE - 20 YEARS CELEBRATION
Film
In the November of 2015, Home Centre, the largest home retailer in the Middle East, turned 20. They started with a single store in Sharjah and had over 90 stores in 20 years. The Arab singer icon Nancy Ajram was appointed as the brand ambassador for the celebration.
Home Centre wanted to celebrate their 20 years of being in the business of making homes beautiful. The communication took a leap of warmth. Through the TVC, Nancy Ajram celebrates not just the beauty of homes, but as personal spaces that you go to at the end of each day to be relax, repair and be yourself.
"20 year of making people love coming back home"
My Contribution:
Communication strategy | Communication line | Scriptwriting + copywriting | Creative Direction | Celebrity collaboration | Cultural nuancing | Client collaboration | Collaboration with business and planning | Leading production teams
