Concept | Look & Feel.
Creative Direction & Graphic Design.
Client: Fania Records.
Agency: Bquate Music.
Location: New York, USA.
Fania Records is a prestigious New York-based record label that has been really famous in Latin America since the end of the '60s. Fania is known for its promotion of Salsa music, but nowadays it's not that popular among the new generations. This is a strategy proposal to give a new fresh look and feel to the Fania Records image.
