Portfolio & Branding
Creating our own Personal Brand
Navigation and CTA on home page
Our project was to create a portfolio website to promote our work and showcase our personal brand. Using my brand colours and typography to create consistency, the main feature of my site aside from my work is a quirky CTA inspired by the "If This Then Pizza" campaign by Domino's. The Illustrations use a similar line work and colour scheme to my business card's branding with illustrations showing more common issues a student or designer would deal with as well as some pop culture references like Pokemon. The website showcases Illustration, UI and UX primary strengths and specialties of my portfolio with a contact from at the bottom of the page and links to social media LinkedIn, Instagram, etc. as well as phone numbers for inquiries. The minimal layout is essential in the branding as as it emphasizes negative space around the projects and illustrations to draw a user in. Similarly web animations on the site use a zoom in animation to make the user feel as if they are entering a new space. The blocky Roboto Slab is paired with the round and friendly Raleway to showcase Function, Form and Fun in my personal brand. Paired with deep navy blues, off-whites and bright yellows. Creating an overall experience that communicates my brand's message of fun yet functional and creative design.
CTA and Illustrations on website
Brand colours are also showcased in illustrations including blues and yellows, these were selected for the backs of cards acting as mini portfolios
Home pages portfolio section on the website
CV designed according to branding elements and rules.
Thank You!
