Great White Productions
Tradeshow production company
Involvement: strategy, logo, identity, promotional material, advertising
Creative Strategy
With the shark’s fin representing “Great White,” and the water-refracted star representing “production/show,” the hidden joke (the company is 50% Canadian) is well out of site. Character is given to the wordmark by using the shark fin to define the bottom of the “W.”
With the shark’s fin representing “Great White,” and the water-refracted star representing “production/show,” the hidden joke (the company is 50% Canadian) is well out of site. Character is given to the wordmark by using the shark fin to define the bottom of the “W.”
