CHALLENGE:
How do you reinforce and introduce an iconic service brand into the buzz of New Yorks Fashion Week.
SOLUTION:
EXECUTIONS:
Environmental / Retail / Social / Web
Environmental / Retail / Social / Web
American Express Fashion Hub: Cardmember Services / Refresh Juice Bar / Digital Coat Check
American Express Fashion Hub became a central point for NYFW—industry networking, cardmember destination, information services
American Express Fashion Hub: "Refresh Bar" provided a needed respite from the chaos of Fashion Week
Instagram photo of American Express Refresh Bar
American Express Fashion Hub: Cardmember Services Desk
American Express Fashion Hub: Digital Coat Check
American Express "Skybox" Entrance
American Express "Skybox" Lounge
American Express "Skybox" Q&A with Lottie Oakley
American Express "Skybox" Q&A with Lottie Oakley
American Express "Skybox" Viewing Platform
Runway to Retail was the first ever immediately shoppable runway show through a Live Stream. The show was designed by Carolina Herrera, edited by Harper's Bazaar, instantly yours with American Express
Runway to Retail Ecosystem Diagram: pre-show awareness / cardmember party / runway show / shopping experience / post-show engagement
Pre-Show Awareness: Traditional
Pre-Show Awareness: Social / YouTube
CH Line Collection
CH Line Ruway Show Live Stream
Cardmember Only Show Skybox Platform
Instantly Shoppable Live Stream through "Shop Bazaar.com"
Social Engagement
A Happy Carolina Herrera
