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FOLIADO
EN: Foliado is an online platform selling exclusive sneakers and accessories for sneaker lovers. This is a very competitive market in Mexico, and the offer seems to be very similar: bold elements and strongly associated with the streets. For this reason Foliado proposes a clean identity that is far from any urban association, breaking with what is offered by the competition.
The name and concept of the brand come from the idea that each product is limited, so it is authenticated with a folio number, guaranteeing that each piece is legitimate.
Its simplicity, in addition to serving as an element that differentiates the brand with respect to the competition, results in each product standing out on the website, this being the protagonist.
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ES: Foliado es una plataforma en línea de venta de tenis y accesorios exclusivos para los amantes de los sneakers. Este es un mercado muy competitivo en México, y la oferta parece ser muy similar: elementos toscos y fuertemente asociados con las calles. Por esta razón, Foliado propone una identidad limpia que está lejos de cualquier asociación urbana, rompiendo con lo que ofrece la competencia.
El nombre y el concepto de la marca provienen de la idea de que cada producto es limitado, por lo que se autentica con un número de folio, lo que garantiza que cada pieza es legítima.
Su simplicidad, además de servir como un elemento que diferencia a la marca con respecto a la competencia, hace que cada producto se destaque en el sitio web, siendo este el protagonista.
![tenis sneakers yeezy off white streetwear Clothing Street Nike adidas store](https://mir-s3-cdn-cf.behance.net/project_modules/1400/2abc0b85617815.5d8801b92bca1.jpg)
![tenis sneakers yeezy off white streetwear Clothing Street Nike adidas store](https://mir-s3-cdn-cf.behance.net/project_modules/1400/63f08385617815.5d8801b92cffd.jpg)
![tenis sneakers yeezy off white streetwear Clothing Street Nike adidas store](https://mir-s3-cdn-cf.behance.net/project_modules/1400/b64a6685617815.5d8801b92f722.jpg)
![tenis sneakers yeezy off white streetwear Clothing Street Nike adidas store](https://mir-s3-cdn-cf.behance.net/project_modules/1400/f12bf685617815.5d88142804f9e.jpg)
![tenis sneakers yeezy off white streetwear Clothing Street Nike adidas store](https://mir-s3-cdn-cf.behance.net/project_modules/1400/6e3f1c85617815.5d8801b92d6d4.jpg)
![tenis sneakers yeezy off white streetwear Clothing Street Nike adidas store](https://mir-s3-cdn-cf.behance.net/project_modules/1400/7bbf3e85617815.5d8801b92e389.jpg)
![tenis sneakers yeezy off white streetwear Clothing Street Nike adidas store](https://mir-s3-cdn-cf.behance.net/project_modules/1400/a9f1a385617815.5d8801b92ea6a.jpg)
![tenis sneakers yeezy off white streetwear Clothing Street Nike adidas store](https://mir-s3-cdn-cf.behance.net/project_modules/1400/a26bdf85617815.5d8805364324f.jpg)
![tenis sneakers yeezy off white streetwear Clothing Street Nike adidas store](https://mir-s3-cdn-cf.behance.net/project_modules/1400/fb29e185617815.5d8801b92ae7b.jpg)
![tenis sneakers yeezy off white streetwear Clothing Street Nike adidas store](https://mir-s3-cdn-cf.behance.net/project_modules/1400/01bfb385617815.5d88053642bca.jpg)
![tenis sneakers yeezy off white streetwear Clothing Street Nike adidas store](https://mir-s3-cdn-cf.behance.net/project_modules/1400/83246685617815.5d8801b92c392.jpg)
![tenis sneakers yeezy off white streetwear Clothing Street Nike adidas store](https://mir-s3-cdn-cf.behance.net/project_modules/1400/580b3085617815.5d8801b92b51c.jpg)
![tenis sneakers yeezy off white streetwear Clothing Street Nike adidas store](https://mir-s3-cdn-cf.behance.net/project_modules/1400/10483d85617815.5d8801b9303b4.jpg)
![tenis sneakers yeezy off white streetwear Clothing Street Nike adidas store](https://mir-s3-cdn-cf.behance.net/project_modules/1400/d15af585617815.5d8801b930a4c.jpg)
![tenis sneakers yeezy off white streetwear Clothing Street Nike adidas store](https://mir-s3-cdn-cf.behance.net/project_modules/1400/73d75885617815.5d8801b92fd92.jpg)
![tenis sneakers yeezy off white streetwear Clothing Street Nike adidas store](https://mir-s3-cdn-cf.behance.net/project_modules/1400/0126e285617815.5d8801b92c9c1.jpg)