THE BRIEF
Accelerate Brand Hubb's awareness and signups before 2019, establishing a strong presence and foundations on which to further grow the brand into next year.
HOW TO CONTENT
To ensure that people are buying into the Brand Hubb concept, we need
to communicate its key differentiators in a way that's easy for consumers to understand. To this end, we'll animate educational videos for social platforms, which can be further used for community management responses.
to communicate its key differentiators in a way that's easy for consumers to understand. To this end, we'll animate educational videos for social platforms, which can be further used for community management responses.
CHALLENGER CONTENT
Let's use the reach and audience size of other e-tailers, leveraging their weak points to expose Brand Hubb's strengths. As a challenger brand, it's our job to challenge.
DON'T BUY USED
To capture the attention of the second-hand market, we'll create content that reminds people why it's easier buying from Brand Hubb.
@COST PROMO
This is how we will leverage the current consumer landscape to support our Black Friday promotion.
By ensuring that these key products rank high on aggregators and search, as well as gain visibility through social, we aim to effectively and substantially increase traffic to the site over the campaign period.
WOULD YOU RATHER
These posts position the ChipIn offering as a solve for receiving bad gifts over the festive season.
PRODUCT PUSH
This content uses collection ad units along with a strong call to action that illustrates the fact that you can get what you want for Christmas - you just need to ask for it!
GIVE BETTER GIFTS
Let's call out the lame gifts and use them to remind people that a poor present is a missed opportunity, as well as a wasted buck. Rather use ChipIn.
TIERED INFLUENCERS
An influencer’s influence over their community is proportionate to how they align with the brand they are promoting.
Influencers will be able to unlock certain pieces of content and will also be provided with the tools to create their own content.
For example, someone who is a foodie will be able to unlock the kitchenware section.
The more they share, the more they get rewarded.
The more they share, the more they get rewarded.
PROJECT CONTRIBUTORS
DESIGNER / ILLUSTRATOR: Dewald Meyer
COPY: Monique Very, Jacques Shalom, Danny Druion
ANIMATOR: Tatiana Da Costa
CREATIVE DIRECTOR: Dewald Meyer
ECD: Jacques Shalom
CLIENT
