The Spring Summer’19 collection, ‘India By The Nile’, celebrates extravagance from the designer’s travels through Egypt. Blending cultural symbolism and iconography with a contemporary, India Modern approach. The collection for Spring Summer’19 brings to life hand-painted prints, laboriously beaded embroideries and jaals in a contemporary style reflecting the intricate craftsmanship of an atelier in pursuit of lightness. It celebrates extravagance and glamour of the Egyptian experience that engulfs you. Building on the shared love for draping that is well-documented both in the ancient Egyptian silhouettes and is a signature of the label.

I collaborated on creative, marketing and logistical aspects of the show. I managed the 

-Creative team and content creation

-Art direction of the shoot and advertising

-Social media management

-CRM activities.