PREEN BY TANISHQ
A collection that was inspired by the colours of the peacock, Preen was a range of cocktail rings, earrings and chokers that were set in coloured stones and diamond.
CONTENT APPROACH
The women who adorn Preen appreciate the beauty of different occasions.
Every piece of jewellery is hand-picked to reflect one’s true self.
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Every piece of jewellery is hand-picked to reflect one’s true self.
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The women who adorn Preen are ready to have a good time.
From brunch with friends to a girls’ night out, these women enjoy spending time with their confidantes.
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The women who adorn Preen are the centre of attention.
Who ever they are and whatever they do,
They shine bright, always.
#ShineBrightWithPreen
THE WEBSITE
THE CATALOGUE
CONTENT APPROACH
As part of campaign, created a digital content strategy that communicated product USPs and built aspiration for range by tapping into consumer personalities.
THE SUBJECT
Profile the women who would wear Preen in addition to showcasing product. This will build consideration for the collection, while making content relatable.
THE SHINE
Expose audience across platforms to product stories that call out key features of the piece, highlighting aspects that makes it unique.
THE SETTING
Be it a cocktail party, an art exhibit or dinner with the girls, we wanted to showcase the different settings consumers can wear Preen jewels to.
Content was executed in order to mirror UGC, but was in-fact be the brand’s POV on occasions.
