Movel - Identity & packaging for new cosmetics brand

  • Movel is a new brand of Ukrainian cosmetics. Their range includes several types of shampoo, hair balm and other hair care products. Their corporate identity is the organic production of hair products that are accessible to everyone. The brand is actively developing and is already becoming recognizable in Ukrainian stores.

    The aim of the project was to develop a corporate identity that will help increase brand awareness, as well as make products stand out on the shelves of retail cosmetics stores. Brand identity begins with a logo combining a rough sketch and an elegant font. We picked up the soft shades of colors characteristic of such products. After that, more than 30 different labels were designed. Their personality attracts the right audience, women aged 20 to 40 years.

    In general, the project came out very interesting. For half a year, the brand has already begun to recognize and it appeared on the shelves of many stores.