This project called Dailiness.

It is inspired by social networks and prejudices that are often associated with it. The main idea is the question of identity which we create with regard to what we wear. I focused on various consumer brands that our identity often determines. These stigmas and bubbles inspired me in the style I formally created the drawings. When we put photos on social networks we go to the market with the skin. At the end, I printed this drawings on a backlit foil in the gallery, which is used for illuminated advertising and hung them on a classic mass produced Ikea hanger. It's about showing and comparing current trends as fluid factories.

#stereotypes, #judgement #prejudice #advertising #clothes #cool #style #look #swag #fashion #identification #brands #instagram #identity #retail #stigma #conteporaryart #tabletart #digitalart #nofilters #nolayers #consumption #consumerism #socialnetwork #promotion #marketing #simplicity #philosophy #beauty #functionality #market #installation #society #forming #application #toxicity #sensitivity #sentiment #body #skin