Task:
- Re-branding of one of the largest ice cream producers in the South Federal district to fulfill one of the strategic goal of the customer — winning the loyalty of more sophisticated audience;
- Re-design of packaging of several flagship product lines.
The new identity is designed to form such an image of the company "Kuban-Ice Cream" and its products, which attracts a new level of buyers — those who is versed in ice cream in general and have repeatedly faced with foreign brands.
Visual solutions differ with brevity, brightness and graphic quality. Rich colors, thick strokes, rounded corners and cute characters form a harmonious system, awake emotions, facilitate the perception of the giant production and its diverse range.
We proved that the Kuban production with a 20-year history does not have to operate with images of cows, meadows and jugs of milk. A fresh system of visual brand identification attracts a new desired consumer and has the potential for development — identity, in particular developed super-graphic, can be used for the future branded network of kiosks with ice cream and coffee.
