"Neon Rodeo" is an homage to Levi's western industrial roots with the bright buzzing neon lights of the future. It takes western style silhouettes combined with a futuristic-utilitarian accent.
"Neon Rodeo" is the final project for my Trend Design and Application class. We were tasked to create a collection for a premium denim brand based on trend reports, sales projections, and inspirations from the runway.
