With a festival as unique as Jazzin' Jams, Austin just makes sense! Jazzin' Jams was created in 1972 by James McGommery. He wanted to create a festival that combined his love for Jazz Music and homemade jelly. Every year Jazzin' Jams partners with a small jelly business to continue the tradition and to help small business owners. This year, Jazzin' Jams is partnering with Pete’s Jams. Pete and his family grow  strawberries, peaches, and grapes on their five acre farm in New Braunfels, TX. The jams are available to pre-order online and will be available on site. 

The color scheme is inspired by the colors featured in the logo. A starburst vector that is tan and the colors that are featured in the Jazzin' Jams logo in the background of each item. The jelly jar is central in all the graphics and features jazz instruments coming out of it. Lastly, a rough texture was added to give the graphics a hipster feel, since the business is truly unique and based in Austin, TX.