Rebranding Moodboard: what the team wants to be? and what it wants to represent?

Our Content Team requested some photos of the NCB that represented the mood of what we wanted to achieve with the rebrand, using the tone of yellow, and they were used for the creation of club campaigns.

Brand Identity is formed by the graphic elements aimed at determining the perception of the brand by its audience, such as the personalized writing paper, the envelope, the business card and some examples of inserting the logo.

The Printed category includes all the elements that will be printed and used to advertise the club (poster and flyer) and the extra gadgets that will be given to members depending on their degree of belonging.

The membership cards for the three types of club members, are represented by different colors according to their importance, starting from the "lifeboat" member represented by the club's typical navy color, up to the "galleon" member indicated with the gold color.

The advertising campaign will be divided into two types of posts on social networks: information and engagement.
The informative posts will concern useful information about the club and its activities while engagement posts will be photos that will give value to the NCB and the territory.