Parts Connection is a "Specialist Auto Parts Supplier" in Auckland, New Zealand. 

I was tasked with redesigning their logo, which was originally created in the early 90's. It was very important to the client that the main body of the logo did not stray too far from the original logo, and it also had to be approved by all of the members of the board.

Below is my successful redesign and also some various usages. Also highlighted in this page is the background branding made up of car parts on a darker yellow background. This element has been successfully used in feature promotions.