South Africa has been threatened with water scarcity over the last year, the city of Cape Town suffered a drought with literally no water in the taps. Today the city still uses grey water and a lot of people, those who could afford to, switched to bottled water. 

This problem though, is not exclusive to Cape Town, in the North West (Potchefstroom) bottled water businesses are sprouting out of no where while in Johannesburg, we would wake up with taps drying up with out a warning from the water man. 

All this happened at the peak of a health consciousness trend that hit South Africa in 2017, more and more people started being cautious of their health and what they put in their bodies, I credit Instagram for this health frenzy. 

The Live Better, Do Better campaign would be a campaign that not only raises awareness about clean and healthy drinkable water but, feature some influential, culture and thought leaders in different industries, to talk about what healthy living means to them and perhaps urge the communities in which they serve to use water responsibly.