Berrys of Holborn are a long established firm providing maintenance and repairs to office equipment. They contacted Superfried to help them refresh their dated look.
Although well established, the first issue was the company name. It is rather long and new potential customers would be oblivious to the nature of their business. The typography was therefore developed to provide emphasis on the easier to digest and succinct 'berrys'.
Next the lack of name-service connection was addressed. To resolve this issue a logo that demonstrated the actual product they repair in fine working order was developed. The combination of the graphic devices and typographical hierarchy proved to be very versatile. With simple revisions it was now possible to quickly develop sub-brands as the services provided evolve, such as audio visual hire.
The new clean look was carried through all mediums including stationery, website and signage.
Although well established, the first issue was the company name. It is rather long and new potential customers would be oblivious to the nature of their business. The typography was therefore developed to provide emphasis on the easier to digest and succinct 'berrys'.
Next the lack of name-service connection was addressed. To resolve this issue a logo that demonstrated the actual product they repair in fine working order was developed. The combination of the graphic devices and typographical hierarchy proved to be very versatile. With simple revisions it was now possible to quickly develop sub-brands as the services provided evolve, such as audio visual hire.
The new clean look was carried through all mediums including stationery, website and signage.
