Morenita
Morenita is a business focused on traditional mexican pastry, from churros to cocadas. They offer a premium service with top quality flavors, while conveying the love for sweetness and warmth so very distinct of mexican cuisine.
The logo is composed by a peaceful looking woman in a traditional mexican hairdo, with bold capital letters for the name, and a soft, script typeface to accompany it. The color palette is based off of the joyful and vibrant essence of Mexico, mexican restaurants in particular, with hot pink and a bone white color to represent the sweet and exquisite flavor of each product offered.
To highlight the regional influences of the brand, we incorporated a geometric pattern in the shades of pink, purple and white. At the same time there's the use of gold foil to keep it elegant and classic.
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