The campaign started with the Bookings Open Phase.
Leveraged the tie-up with ICC.
THE FILM
PRELUDE: People who we were talking to pretty much live out of their backpacks. The tools, tricks and trivia of their lives – every piece of tech, coolness, and utility they need, is in there. The Nissan Kicks, with its combination of rugged SUVness and Nissan Intelligent Mobility features, is almost the automobile version of his backpack.
The Print Rendition
Digital Extensions - Instagram (AROUND VIEW MONITOR)
Digital Extensions - Instagram (THE ICC STORY)
A DIGITAL (TWITTER) LAUNCH IDEA (Where the client never saw it the way I / we did)
