graphical element
Ježek public notary office / 2016
Graphical element / business cards for public notary office.
Graphical element appeared as a connection between associations - pen, signature, move. It can be interpreted as a visit to the Notary’s office - signature - verification - departure. Also, decently connected letter J with a line gives us a hint which can or may not be related to the initials. It is secondary and non intrusive and can go by completely unnoticed. . Graphical element can be observed secondary as leitmotif. Colour selection (dark blue) came naturally from the meaning of the colour but also as association to a pen. Blue colour is characterized for depth, proficiency, stability, knowledge, integrity and seriousness.
business card
detail
detail
