Client: Integr8 media
Art Direction: Veronika Forsythe
Illustration/Motion: Aidan Rolls
Illustration/Motion: Aidan Rolls
Music/Sound Design: Jamie Muthesius
The goal of this Brand Video for Digital Strategic Marketing specialists Integr8 was to act as a sort of manifesto. A way for them to explain, in simple terms, what they're all about, before getting down to the business of talking business with potential leads.
Collaborating with Art Director Veronika Forsythe, I explored a variety of approaches, before settling on a text and shape driven video. The idea being to cut the noise, and present Integr8 to potential leads in a no nonsense and elegant manner.
A combination of generative and digital animation techniques were used to create images that were based on deconstructed data visualisations, to reflect the clients' data driven approach to design and marketing. These techniques were also used across various collateral pieces, including JSON animations for Integr8's website.
