Liz Balbino's profile

CENTER OF GRAVITY

Liz Balbino
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branding festival Music Festival Rebrand re-brand Music Festival Branding music festival rebranding center of gravity cog
CENTER OF GRAVITY
GET CHARGED UP ON ART, MUSIC & SPORT
// CONCEPTUAL RE-BRANDING

“Center Of Gravity” is the largest event of its kind in Western Canada, with a unique experience that brings people together in a celebration of music, art and sport. A re-brand of the festival was made to reflect the amazing and one-of-a-kind experience you can live there.

“Get charged up on art, music & sport” is the new concept statement, that reflects the good energy and different things offered on the festival. The new ‘mascots’ are two statues, symbolizing art, that were charged up with headphones and other objects representing the music, sport and nature, also present on the event. A gradient with vibrant colours expresses the mixture of different events and experiences brought together.
CENTER OF GRAVITY
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Liz Balbino's profile

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Liz Balbino's profile
Toronto, Ontario, Canada

CENTER OF GRAVITY

“Center Of Gravity” is the largest event of its kind in Western Canada, with a unique experience that brings people together in a celebration of Read More

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