For this tradeshow, we chose to use a descriptor theme. Flavor descriptors are adjectives, such as juicy or buttery, which people working with flavors use to help describe them. Descriptors help flavorists, applications scientists, product developers and marketing experts communicate with each other in similar ways about the type of flavor they taste, providing a common understanding of the desired flavor profile and the flavors they taste during its creation.

Program included tradeshow booth with signage, prototype packaging, flavor descriptor wheels, newsletter issue, and show t-shirts.