The Chase
The insight for this season was recognizing that golfers are always in a constant state of the chase; the thrill of chasing the step ahead, the next best round of golf. We used that insight to create an overarching campaign utilizing multiple exposure techniques to showcase athletes and products in different states of the chase portraying lightweight mobility.
Credits:
Creative Director / Art Director – Inese Silina
Designers – Youngran Ryu
Production – Jamie Oelrich
Agency – ILOVEDUST
Product Photograpy – Swanson Studio
Athlete Photography – Carlos Serrao, Monica May
